Key Partners
Marketing agencies
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Key Activities
Creating a consumer community
Unify your loyalty cards into your smartphone
Offer attractive discounts/promotions to improve customer satisfaction
Sharing analytics with companies
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Value Proposition
Wide variety promotions
Commodity
Easy to use
Attractiveness of promotions/discounts
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Customer Relationships
Self-service and automatization relationship.
Interaction between users
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Customer Segments
Clients using loyalty systems:
-Young professionals with medium income.
-Women with medium- high income.
-Families with medium/high financial capacity looking for good offers.
-Digital Natives
Companies using loyalty systems:
- Big companies from the fashion, luxury, sports and car sector with focus on loyalty systems
- Medium companies with focus on loyalty systems
Big and medium-sized companies with no loyalty systems wanting to create a wider community of loyal customers.
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Key Resources
- Mobile App
- Smart devices
-Machinery in the shops
- Have the maintenance service available
- Patent
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Channels
Application
Advertising at Companies
Consumers
Social Media
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Cost Structure
Technology Costs ( database)
Development of the application
Design
Salaries of employees
Security costs
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Revenue Streams
1% of percentage of transactions
5% of Special offers
Publicity | ||||
In our second version of the Business Canvas, we pivoted our first hypothesis that supermarkets would be our main companies consumer of the application. We also rejected the hypothesis of having people from 60 year and above using our application, as it was proven that it was not a potential consumer anymore in the opportunity matrix stated below.
We changed the focus on the type of industry and the consumer in both the individual part and the company side.
After a set of interviews to both of our consumers, we elaborated an specific profile of each one:
Profile of companies:
- Multinationals with high revenues and a high focus on loyalty programs wanting to add facilities to their customers and improve their satisfaction.
- Medium Size Companies wanting to improve their impact on customer satisfaction and their database.
- Medium Size Companies wanting to create a brand new fidelity reward system for their consumers.
Conclusion: The general idea for companies is to improve customer satisfaction by establishing a fast, practical and social new way of paying and therefore incrementing their sales, reputation and client retention thanks to our application.
Profile of individual consumers:
In this case, we elaborated an specific profile of our potential individual consumers thanks to the realization of the opportunity matrix:
We also realized an empathy map with the results of our interviews in order to have a clear idea of what the vision of the individual consumers was about the application:
Conclusion: We set a profile of individual consumer being young native digital, with a preference of young women, as they tend to purchase more than men and in higher added value shops (especially fashion and luxury products). Families are also a potential consumer, as they search for discounts in more general shops (Toys, supermarkets offering high quality like Carrefour, Clothes, Sports,…) that also focus on having their consumers loyals with offers and are familiar with applications. The main concern comes to the privacy domain, as people want to have their transaction details secured and their data in a private status. Nevertheless, this is compensated by a clear need of having loyalty cards organized and accessible in any place and any moment by the consumer, which is possible with the new technologies.
