Empathy Map / Value Proposition Analysis

• How have your user / customer hypotheses changed?

 We have still the same user/ customer hypotheses than the beginning, more focused maybe on the privacy concern , the adaptability and the age, as older people wouldn´t be able to adapt

• Did your Value Proposition change?

Our value proposition is the same: offer the maximum facilities to our consumers to have their loyalty cards in the same app, don´t loose them and make them profit the most of them in every situation while offering the maximum privacy to both individuals users or companies.