Questions for consumers:
- How many times do you go shopping/buying a month?
- What is the main way of paying do you use?
- Do you use any loyalty card?
- If yes, how many cards do you handle?
- What works well and what doesn’t of the current buying process?
- Have you had any problem before when buying with a loyalty card?
- Do you ofen benefit from promotions or a system reward?
- If you could improve something about this service, what would it be?
- Is it easy for you to adapt to technological changes? Why?
- What are your main concerns about your privacy? Do you think it is well used by companies?
Jordi Interview Results:
1- Interview Results:
Profile:
Age: 21
Sex: Male
Has a legacy card in La Caixa ( Carnet Jove), McDonalds Card, Decathlon Card, Fnac Card, FCB car.....
Summary:
The interviewee thinks it is a good idea to create this system, he has a lot of cards and he usually doesn´t remember the discounts and the offers
He thinks that the rewards would encourage people to use our system.
He encounters problems in the fact that if the card gets stolen, he can loose all his information.
On the other hand, it is practical to don't loose a card and have all the information recolected.
More practical and fast to buy in different shops.
Compatible with smart cities global ideal in the future.
2- Interview Results:
Profile:
Age: 72
Sex: Female
Has a Consum, Caprabo, Dia, El corte Ingles Card, Dior Card, Zara Card
Summary:
First of all, she usually doesn't use most of the promotion offered.
Reticent of changing, as she is already used to the system and doesnt understand the need to change. She tends to pay always with cash.
In the case of changement she wouldn't be able to adapt to the new system and would need a lot of help in order to pay with the new card and understand the promotions.
Nevertheless, she finds interesting the option to have one card for all the different business, as she hates to carry all these different cards.
3- Interview Results:
Profile:
Age: 17
Sex: Female
Uses Burger King promotions, Stradivarius, Zara, H&M
Summary:
- Prefers paying with cash than with credit card
- Understand the mechanism of a card that allows to pay in every place and has an application with promotions.
- Tends to use the promotions
- Fears the possibility of loosing this single card.
- Finds it helpful to have one card controlling all the others.
4- Interview Results:
Age: 75
Sex: Male
Uses Around 5 loyalty cards
Summary:
-Pays with cash
-Not familiar with apps and smartphones
-Does not use them a lot as he doesnt go shopping quite often
- Does not need to have an application in order to find them
5- Interview Results:
Age: 14
Gender: Female
Uses 3 loyalty cards
Summary:
-Pays with cash
- Familiar with smartphones
- Will want the aplication in order to get informed about the offers that she has , even if she doesnt use it to pay
- Practical for having all her discounts in a handy way and dont wear a lot of cards
- Frequent buyer of clothes, food and sports products.
Pau Barenys interview results
6- Interview Results:
Profile
Age: 21
Sex: Male
Single
Living with his parents
Answers
1. How many times do you go shopping/buying a month?
8 times a month
2. What is the main way of paying do you use?
Cash
3. Do you use any loyalty card?
Yes
4. How many cards do you handle?
4
5. What works well and what doesn’t of the current buying process?
This is the discount that you give monthly depending on the money you spend
6. Have you had any problem before when buying with a loyalty card?
No
7. Do you ofen benefit from promotions or a system reward?
Yes, but not a lot because sometimes I don't remember that I have the card or I just realize that I had it at home.
8. If you could improve something about this service, what would it be?
Having to move the purchase from the supermarket or the store to home.
9. Is it easy for you to adapt to technological changes? Why?
Yes, because it makes life more accessible.
10. What are your main concerns about your privacy? Do you think it is well used by companies?
No well used, many companies make data transfers without permission.
1. How many times do you go shopping/buying a month?
8 times a month
2. What is the main way of paying do you use?
Cash
3. Do you use any loyalty card?
Yes
4. How many cards do you handle?
4
5. What works well and what doesn’t of the current buying process?
This is the discount that you give monthly depending on the money you spend
6. Have you had any problem before when buying with a loyalty card?
No
7. Do you ofen benefit from promotions or a system reward?
Yes, but not a lot because sometimes I don't remember that I have the card or I just realize that I had it at home.
8. If you could improve something about this service, what would it be?
Having to move the purchase from the supermarket or the store to home.
9. Is it easy for you to adapt to technological changes? Why?
Yes, because it makes life more accessible.
10. What are your main concerns about your privacy? Do you think it is well used by companies?
No well used, many companies make data transfers without permission.
7- Interview Results:
Profile:
Age: 52
Sex: Male
Married and 3 children
Answers:
1. How many times do you go shopping/buying a month?
8 times a month
2. What is the main way of paying do you use?
Credit card
3. Do you use any loyalty card?
Yes
4. How many cards do you handle?
More than 10
5. What works well and what doesn’t of the current buying process?
I don't have any problem. All works well
6. Have you had any problem before when buying with a loyalty card?
No
7. Do you ofen benefit from promotions or a system reward?
Yes
8. If you could improve something about this service, what would it be?
Easier way to get promotions and discounts. My supermarket, after paying the bill, gives some tickets discounts on some products that can be used in next purchases, but with a validity of 2-3 weeks. I would propose store the discounts in the credit card, and customer choose how to apply them and when.
9. Is it easy for you to adapt to technological changes? Why?
If it's for making thinks easier, it won't be a problem.
10. What are your main concerns about your privacy? Do you think it is well used by companies?
I have concerns about my privacy. There isn't a good control of our confidential information.
8 times a month
2. What is the main way of paying do you use?
Credit card
3. Do you use any loyalty card?
Yes
4. How many cards do you handle?
More than 10
5. What works well and what doesn’t of the current buying process?
I don't have any problem. All works well
6. Have you had any problem before when buying with a loyalty card?
No
7. Do you ofen benefit from promotions or a system reward?
Yes
8. If you could improve something about this service, what would it be?
Easier way to get promotions and discounts. My supermarket, after paying the bill, gives some tickets discounts on some products that can be used in next purchases, but with a validity of 2-3 weeks. I would propose store the discounts in the credit card, and customer choose how to apply them and when.
9. Is it easy for you to adapt to technological changes? Why?
If it's for making thinks easier, it won't be a problem.
10. What are your main concerns about your privacy? Do you think it is well used by companies?
I have concerns about my privacy. There isn't a good control of our confidential information.
8- Interview Results:
Profile:
Age: 50
Sex: Female
Married and 2 children
Answers:
1. How many times do you go shopping/buying a month?
10 times a month
2. What is the main way of paying do you use?
Credit card
3. Do you use any loyalty card?
Yes
4. How many cards do you handle?
More than 10
5. What works well and what doesn’t of the current buying process?
In general it works well. Maybe a negative aspect is that sometimes I have to wait to pay because there are a lot of people.
6. Have you had any problem before when buying with a loyalty card?
No
7. Do you ofen benefit from promotions or a system reward?
Sometimes because some days you can't go to the shop or you don't remember.
8. If you could improve something about this service, what would it be?
I don't know.
9. Is it easy for you to adapt to technological changes? Why?
Yes, but sometimes there are some things which are more difficult for me to adapt. Because of new aspects I hadn't seen before
10. What are your main concerns about your privacy? Do you think it is well used by companies?
I don't care to much about this topic although I am conscious that is a worrying topic. I don't think it is being well used the data.
Profile:
Age: 81
Answers:
10 times a month
2. What is the main way of paying do you use?
Credit card
3. Do you use any loyalty card?
Yes
4. How many cards do you handle?
More than 10
5. What works well and what doesn’t of the current buying process?
In general it works well. Maybe a negative aspect is that sometimes I have to wait to pay because there are a lot of people.
6. Have you had any problem before when buying with a loyalty card?
No
7. Do you ofen benefit from promotions or a system reward?
Sometimes because some days you can't go to the shop or you don't remember.
8. If you could improve something about this service, what would it be?
I don't know.
9. Is it easy for you to adapt to technological changes? Why?
Yes, but sometimes there are some things which are more difficult for me to adapt. Because of new aspects I hadn't seen before
10. What are your main concerns about your privacy? Do you think it is well used by companies?
I don't care to much about this topic although I am conscious that is a worrying topic. I don't think it is being well used the data.
9- Interview Results:
Profile:
Age: 81
Sex: Female
Married
Married
Answers:
1. How many times do you go shopping/buying a month?
12 times a month
2. What is the main way of paying do you use?
It depends. If the price is high I usually pay with the credit card. If the price is low then I use to pay with cash.
3. Do you use any loyalty card?
Yes
4. How many cards do you handle?
3
5. What works well and what doesn’t of the current buying process?
I think it all works well more or less. Maybe that in some places if you don't have the card, then you can't benefit of the promotions.
6. Have you had any problem before when buying with a loyalty card?
No
7. Do you ofen benefit from promotions or a system reward?
I think I could benefit more from the promotions. Sometimes is because of lack of time or because the promotion doesn't last too long.
8. If you could improve something about this service, what would it be?
Maybe be able to use your ID in order to pay so you don't need to bring the cards then.
9. Is it easy for you to adapt to technological changes? Why?
It's not easy but I try to adapt. I don't have a lot of knowledge about these aspects because they are new things that have arrived to my life recently.
10. What are your main concerns about your privacy? Do you think it is well used by companies?
I have never thought about it. So I don't know what to tell you.12 times a month
2. What is the main way of paying do you use?
It depends. If the price is high I usually pay with the credit card. If the price is low then I use to pay with cash.
3. Do you use any loyalty card?
Yes
4. How many cards do you handle?
3
5. What works well and what doesn’t of the current buying process?
I think it all works well more or less. Maybe that in some places if you don't have the card, then you can't benefit of the promotions.
6. Have you had any problem before when buying with a loyalty card?
No
7. Do you ofen benefit from promotions or a system reward?
I think I could benefit more from the promotions. Sometimes is because of lack of time or because the promotion doesn't last too long.
8. If you could improve something about this service, what would it be?
Maybe be able to use your ID in order to pay so you don't need to bring the cards then.
9. Is it easy for you to adapt to technological changes? Why?
It's not easy but I try to adapt. I don't have a lot of knowledge about these aspects because they are new things that have arrived to my life recently.
10. What are your main concerns about your privacy? Do you think it is well used by companies?
10- Interview Results:
Profile:
Age: 38
Sex: Female
1 kid
1 kid
Answers:
1. How many times do you go shopping/buying a month?
8-12 times a month
2. What is the main way of paying do you use?
Credit card
3. Do you use any loyalty card?
Yes
4. How many cards do you handle?
7-9
5. What works well and what doesn’t of the current buying process?
Easy to use the card to get the discount but sometimes they ask my ID which I think it's not necessary
Also that there should be better discounts and more variety.
6. Have you had any problem before when buying with a loyalty card?
No
7. Do you ofen benefit from promotions or a system reward?
Sometimes because there are days that I don't remember to use the discounts.
8. If you could improve something about this service, what would it be?
Maybe be able to use your discounts with your phone
9. Is it easy for you to adapt to technological changes? Why?
Yes because I am used to it especially thanks to my job.
10. What are your main concerns about your privacy? Do you think it is well used by companies?
That I don't know what they do with my personal information. I don't think so.8-12 times a month
2. What is the main way of paying do you use?
Credit card
3. Do you use any loyalty card?
Yes
4. How many cards do you handle?
7-9
5. What works well and what doesn’t of the current buying process?
Easy to use the card to get the discount but sometimes they ask my ID which I think it's not necessary
Also that there should be better discounts and more variety.
6. Have you had any problem before when buying with a loyalty card?
No
7. Do you ofen benefit from promotions or a system reward?
Sometimes because there are days that I don't remember to use the discounts.
8. If you could improve something about this service, what would it be?
Maybe be able to use your discounts with your phone
9. Is it easy for you to adapt to technological changes? Why?
Yes because I am used to it especially thanks to my job.
10. What are your main concerns about your privacy? Do you think it is well used by companies?
Juan José Serrano Results:
11- Interview Results:
Profile
Age: 37
Sex: Female
Single
Couple
Answers:
1.
The interviewee tells us that she
usually makes the general purchase once a week and on weekdays almost daily for
smaller things like bread or wáter.
2.
The payment method he uses is by
card for general purchase and in cash for daily.
3.
Yes, use the Mercadona card for
the weekend and the Carrefour card for midweek.
4.
Three, from the supermarkets and
other for travel club to obtain points.
5.
The points system Works well when
you carry the card, if you dont take it, they give you a ticket with wich you
have to return another day for the points to be added.
6.
No.
7.
Always from promotions or
discounts.
8.
She would like to receive the
information of points in the email for example, to have it all together.
9.
If its through a better mobile and
its something simple, with her work, she hardly have time to look at anything
and when she get home, all that she need is to rest.
1 Think that with your email and a
pass could be enough, she doesnt like to be sent all offers every day because
she doesnt she them, it has to be something specific and not exhaust.
12- Interview Results:
Profile:
Age: 64
Sex: Male
Married.
Answers:
1.
About 5 times a month, the rest of
the days are for buy Little things
2.
Card for weekends and cash for
daily.
3.
Years ago yes, but now is so hard
to use specific cards for all the supermarkets, too cards for the same
4.
Now, nothing
5.
There are a lot of information now
that is so difficult to understand including for buy a simple bread.
6.
No, he had a card from Eroski but
Eroski dissapeard and all the points the same so he dont want to use a card
anymore.
7.
Yes but from other companies like
oil and gas for the car.
8.
He thinks that could be a good
idea to offer something through the mobile because he doesnt want anymore to
carry.
9.
Yes, but not a lot of apps.
1 If its not trough the bank its ok
13- Interview Results:
Profile:
Age: 30
Sex: Male
Single
Answers:
1.
Around 16 times a month.
2.
Cash only.
3.
Yes, from three supermarkets.
4.
One per supermarket that i use in
one day.
5.
It´s faster to use but is slower
to ask my points at the end of the shop and see my profile for example.
6.
Yes, the time to register, the
time that they gave me the card and I dont know with security my card number
for some supermarkets.
7.
Yes, almost all the weeks.
8.
I would like to improve to erase
the cards and teach how to use the supermarket app with the mobile to see the
points, the rewards, all the people have a mobile.
9.
Yes, because is the generation to
use all with the mobile.
1 It´s ok, I think that with a email
and a pass is enough
14- Interview Results:
Profile:
Age: 22
Sex: Female
- She goes shopping every day when she finish classes.
- She buys basic products like bread and water and some fruits.
- She uses for pay effective and the loyalty card from Mercadona.
- She dosent like to waste time on queues.
- Better to use telephone for all.
- Familiar to use and see all the discounts at the moment.
- She goes shopping every day when she finish classes.
- She buys basic products like bread and water and some fruits.
- She uses for pay effective and the loyalty card from Mercadona.
- She dosent like to waste time on queues.
- Better to use telephone for all.
- Familiar to use and see all the discounts at the moment.
15- Interview Results:
Profile:
Age: 31
Sex: Male
- He has loyalty cards from Springfield and other shops.
- Want to receive promos and discounts in his phone.
- Buy sport products and loyal to some brands- He has loyalty cards from Springfield and other shops.
- Want to receive promos and discounts in his phone.
- Find a good idea because he always lost some cards or broken
16- interview result
Profile:
Age:
21
Sex:
Female
Loyalty
cards: Consum, American Airlines, Pipa club, Bon preu, Sanremo Perfumeries.
- 15 times a month, because of
university materials, supermarket, clothes shopping.
- Credit card, debit card.
- Almost never, just American
Airlines when I travel. Also, consum when I do groceries, because I usually forget
I have more cards.
- Two
- An easier way of using all my
cards and paying methods, something more centralized.
- No
- Yes, I do use, and they motivate me when
shopping if I like the brand.
- Different promotions and more
promotions, just one card for everything.
- No, I’m slow for that.
- I think they shouldn’t add my
address and flat number because it’s personal, find new promotion methods
because I never look at them.
Age:
24
Sex:
female
Loyalty
Cards: zephora.
- 10 times month.
- Credit card, debit card.
- Almost never just when buying
makeup because those systems are complicated to use.
- One.
- The system is good.
- Loyalty cards are not connected
in between countries and I’m from the US and I had to get a new one here from
the same store.
- Yes, a lot.
- That it must work worldwide
from same stores, stores must tell customers before the promotion happens maybe
20 days before, communication customer and brand is not always the best.
- No I’m rally bad with
technology
- No I have no concerns.
Age
26
Sex:
male.
Loyalty
cards: billabong, tactic Barcelona, general surfera, the room, vans,
- 20
times a month
- credit
card, debit card
- yes,
I use all of them.
- I
handle the ones I use the most, but sometimes I’m in the store and I don’t have the card.
- The
system works but it would be nice that I just get a code I could use for all of
them.
- No,
it’s fine.
- Yes,
all the time.
- Unite
all the cards with a code or something.
- Yes,
I use technology most of the time and I usually enjoy being updated with it.
- I
don’t give much personal details, but
anyway everything is on LinkedIn. Maybe postal code but never home address.
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