Business Model Canvas

Key Partners Marketing agencies	Key Activities Creating a consumer community Unify your loyalty cards into your smartphone Offer attractive discounts/promotions to improve customer satisfaction Sharing analytics with companies	Value Proposition Wide variety promotions Commodity Easy to use Attractiveness of promotions/discounts		Customer Relationships Self-service and automatization  relationship. Interaction between users	Customer Segments Clients using loyalty systems: -Young people that wants to get attractive discounts -Families mothers going to supermarkets. -Old people that wants to benefit from the reward system and adapt to technology Companies using loyalty systems: -Supermarkets
	Key Resources - Mobile App - Smart devices - Machinery in the        shops - Have the  maintenance service available - Patent			Channels Application Advertising at Companies Consumers Social Media
Cost Structure Technology Costs ( database) Development of the application Design Salaries of employees Security costs			Revenue Streams 1% of percentage of transactions 5% of Special offers Publicity

Our initial hypothesis, we wanted to created an application that allowed people to have all their legacy cards on one single application. We wanted to focus especially on supermarkets companies and the usual type of consumers.

We defined 2 types of consumers: Individuals as consumers and companies as consumers.

Profile of companies:

-Supermarkets wanting to add an automatized system, with an online client database registered in the application. The objective of these supermarkets is to increment client satisfaction offering more available offer to their products and incrementing their overall sales. The application would also allow to share some information with other supermarkets.

Profile of individual consumers:

-Young people that wants to get attractive discounts

-Families mothers going to supermarkets ( and Families in general).

-Old people that wants to benefit from the reward system and adapt to technology

Conclusion:   An application focusing day to day transactions in supermarkets, allowing consumers to have all their legacy cards combined in one application and maximizing their discounting options. As supermarkets are very competitive in prices, this could benefit consumers in order to get the best offers but could not be very reliable to supermarkets itselfs, as they always play with really low margin competitivity.

Interview Results Companies

Compani Interview:  Sorli Discau

1.     What is your actual system of rewards?

2.     Does this attract more customers?

3.     Would you like to attract more customers (especially young)?

4.     Would you like to collaborate with other companies?

5.     Have you ever had any problems with your loyalty cards?

6.     Would you like to have a more united community of customers?

7.     What are the basic regulations in terms of privacy of your company?

8.     Would you share your information with other companies?

Interviewee:  Joan Martinez, Manager of Bonanova´s Sorli Discau

1)

Our reward system is based points accumulated by buying our different products; every product gives a certain amount of points.

Every month, we have different special offers, for example this month we have rewarded our clients with gifts for buying an specific week.

The rewards are not only free products but also a returning percentage of your full purchase order.

2)

Yes, more than attracting more customers, it also makes them spend more money in their different purchases. In conclusion, we gain more customers and higher buying consumers.

3)

Yes, we don´t forget that we are selling a lot of products for kids and young people and it is a way to make them future customers. We want to attract them especially on weekends, as they have free time.

4)

It all depends about our benefits, if we can increase our revenues and have a good relation with other entities without compromising our confidential data, we wouldn´t have any problem to cooperate and make business deals.

5)

Time to create new loyalties cards and register people

If our consumers loses their card or there is any problem related,  there is a long process in order to re- establish the information and get again all the costumer information gathered, processed and being ready again (24h or more at least, depending on the case)

6)

We would be very interested, as our social media resources are nearly insignificant and they are not updated, so customer’s doesn´t really have any kind of platform in order to communicate and interact with our company. We would like to have our customer in an special platform in order to share their experience and get to know all the products, offers and consumers.

7)

The manager told us that he couldn´t share this information with us, so we deduced this subject is relevant for the company.

8)

Depending on the agreement and the use of this information, we would accept to share it but always with legal supervision.


Company Interview:  La Caixa

1.     What is your actual system of rewards?

2.     Does this attract more customers?

3.     Would you like to attract more customers (especially young)?

4.     Would you like to collaborate with other companies?

5.     Have you ever had any problems with your loyalty cards/system of rewards?

6.     Would you like to have a more united community of customers?

7.     Would you share your information with other companies?

     1. Nowadays we offer a wide variety of rewards, depending on the activity of the customer, his type of card and his age. We have a variable programme of rewards that is periodically changing, giving for example a Samsung TV if you make us as your principal bank, different coupon discounts if you have Carnet Jove, higher annual percentage revenues for having your money in our bank...

2. Yes, as we have a good reputation and it encourages even more people to trust on us and have their money in our bank, with a plus given with the rewards.

3. We have done different promotions to attract younger customers , the most succesful remains the carnet jove, with all the activities that we offer. Every company objective is to attract younger customers , in order to have a good client base in the future.

4. Actually, we are in a good position as customers relations and revenues are concerned. We already collaborate with a lot of entities, but we are looking forward for starting working with others if this gives us economic benefit.

5.  We have a consistent system of rewards and we nearly never have any problem. Nevertheless, we had to close our program called " Puntos Estrella", which customers were accumulating points and they were able to exchange them for prices, as it was not overall beneficial for our company.

6. This is a problem that concern us, as we try to offer the best services but still we don´t have a clear united community of customers. It is one of our objectives in the future.

     7. If you mean comercial agreements, then it would depend on the terms , but we are always disposed to negociate.

Company Interview:  Hotels Hilton

1.     What is your actual system of rewards?

2.     Does this attract more customers?

3.     Would you like to attract more customers (especially young)?

4.     Would you like to collaborate with other companies?

5.     Have you ever had any problems with your loyalty cards?

6.     Would you like to have a more united community of customers?

7.     What are the basic regulations in terms of privacy of your company?

8.     Would you share your information with other companies? 

          1.  Hilton rewards work out by our booking policies and transactions made directly from our web page, there is up to 5% discounts that our loyal customers can get apart from free wifi. Hilton Honors members, get the best deals we can offer in any of our hotels or co-working hotels.  

            

            2.  yes it attracts more customers but most of our customers are not informed well of how the      system works, in general, most of our customers come back because the enjoyed the      experience in a quality and price comparison.  

           

           3. there is no doubt we want to attract more customers in their young adult stage but we are aware that we don't have the cheapest service and now a days there is a lot of competition with airbnb and hostels for this type of target.  

            4. we are already collaborating with airlines and car rentals to make better deals and climb in  this competitive market as a whole, we are trying to expand collaborations but in a high business standards, as we know that is our potential market and has been for many years.

           5. we do not have loyalty cards, we just have credit cards service fo elite customers.

           6.  we have a united and loyal community that can grow much more and we are interested in   that to happen with our new marketing campaign and technological implementations in  social media etc.

           7.  In addition to the uses and sharing described in the privacy, we may use and share relevant portions of your personal information in order to administer the Hilton Honors Program. This may include sharing your personal information with our business partners in order to credit you with mileage or other benefits earned through your participation in the Hilton Honors Program.

           8.   By enrolling, you also consent to the transfer of your information to countries where our  information processing facilities, business operations and hotels are located, including the United States and other countries where data protection laws may differ from those of your home country.

Company Interview:  El Fornet

1.     What is your actual system of rewards?

2.     Does this attract more customers?

3.     Would you like to attract more customers (especially young)?

4.     Would you like to collaborate with other companies?

5.     Have you ever had any problems with your loyalty cards/system of rewards?

6.     Would you like to have a more united community of customers?

7.     Would you share your information with other companies? 

1. we have a reward system based on a card that we give to our customers and they fill up with stickers from el Fornet, every six stickers its a free sandwich of the day that they can acquire in every Fornet in the city. 
2. It attracts some local customers most of the time that live near the location where we are or that are frequent to it because of work, high school or university. 
3. yes we always want to attract more customers from different ages, we don't want only young people because usually they don't spend much or just come for few products. 
4. we have our managerial policies implemented already but if we get more people and the investment is not high we will be happy to collaborate with other firms for sure. 
5.  not really the system is really simple, but we would like more if it was electronic and there was no need to be changing some customers cards every week. we would like to change our system in the near future. 
6. yes we would like to have a reliable customer society, doesn't matter if local or foreigner, because actually foreigners spend much more money  when they come.  
7. yes we would if this generates more income to our company and data is treated in the correct way. 

Leaps of Faith Questions

Tapp Dashboard - Leaps of faith

Leaps of Faith Questions		Hypothesis	Metrics	Finding	Insight/Response
1	Will old people be able to use an application to pay?	It's usually difficult for old people to adapt to technological changes	Surveys and interviews	We need to make tutorials for old people / user manual that is easy to understand for older   customers	A small portion would understand and use the application.
2	Can we reach our key customers?	Yes, throught the main business and adds.	Surveys and interviews	Through Social Media, supermarkets,  Adds	More attracted customers.
3	Who are the key customer segments who would benefit the most from our application?	Young people, parents with interest in  promotions.	Surveys and interviews	Active people in supermarket´s Social Media or promotions events	Parents, people between 18-65, families with kids.
4	Do people perceive the need to do some change in the loyalty systems? And with their cards?	People thing the loyalty system  process could be improved	Surveys and interviews	Customers are not motivated by the loyalty system	More attractive rewards, diversity of sectors
5	Is people interested in creating a community based on  shopping interviews	People may want to have feedback and communicate with other buyers	Surveys and interviews	We need to motivate people to use our application and share experiences with customers	People would be more active socially and would let know the different companies promotion.
6	Are companies interested in changing their way of rewarding their clients or introduce it?	Companies may want to improve their reward system and have a bigger/happier client database	Interview with them and explain them the project and the main benefits	Throught client actual satisfaction survey	The company reports a need of improving their rewarding system
7	Would people want to change their way of receiving their rewards?	People may want to have a more direct reward system and be able to check it instantly through our applicaiton	Surveys and interviews	Throught client actual satisfaction survey	The actual system is too simple, gives little alternative to consumers and needs to change
8	Would companies pay for our new system rather than using their old legacy system?	Client is becoming more and more important to companies	Interview with them and explain them the project and the main benefits	We need to incentivate companies to use our application/system	Companies are looking for greater consumer satisfaction and this will be a way of achieving it