Business Model Canvas

Key Partners Marketing agencies	Key Activities Creating a consumer community Unify your loyalty cards into your smartphone Offer attractive discounts/promotions to improve customer satisfaction Sharing analytics with companies	Value Proposition Wide variety promotions Commodity Easy to use Attractiveness of promotions/discounts		Customer Relationships Self-service and automatization  relationship. Interaction between users	Customer Segments Clients using loyalty systems: -Young people that wants to get attractive discounts -Families mothers going to supermarkets. -Old people that wants to benefit from the reward system and adapt to technology Companies using loyalty systems: -Supermarkets
	Key Resources - Mobile App - Smart devices - Machinery in the        shops - Have the  maintenance service available - Patent			Channels Application Advertising at Companies Consumers Social Media
Cost Structure Technology Costs ( database) Development of the application Design Salaries of employees Security costs			Revenue Streams 1% of percentage of transactions 5% of Special offers Publicity

Our initial hypothesis, we wanted to created an application that allowed people to have all their legacy cards on one single application. We wanted to focus especially on supermarkets companies and the usual type of consumers.

We defined 2 types of consumers: Individuals as consumers and companies as consumers.

Profile of companies:

-Supermarkets wanting to add an automatized system, with an online client database registered in the application. The objective of these supermarkets is to increment client satisfaction offering more available offer to their products and incrementing their overall sales. The application would also allow to share some information with other supermarkets.

Profile of individual consumers:

-Young people that wants to get attractive discounts

-Families mothers going to supermarkets ( and Families in general).

-Old people that wants to benefit from the reward system and adapt to technology

Conclusion:   An application focusing day to day transactions in supermarkets, allowing consumers to have all their legacy cards combined in one application and maximizing their discounting options. As supermarkets are very competitive in prices, this could benefit consumers in order to get the best offers but could not be very reliable to supermarkets itselfs, as they always play with really low margin competitivity.