Leaps of Faith Questions

Tapp Dashboard - Leaps of faith

Leaps of Faith Questions		Hypothesis	Metrics	Finding	Insight/Response
1	Will old people be able to use an application to pay?	It's usually difficult for old people to adapt to technological changes	Surveys and interviews	We need to make tutorials for old people / user manual that is easy to understand for older   customers	A small portion would understand and use the application.
2	Can we reach our key customers?	Yes, throught the main business and adds.	Surveys and interviews	Through Social Media, supermarkets,  Adds	More attracted customers.
3	Who are the key customer segments who would benefit the most from our application?	Young people, parents with interest in  promotions.	Surveys and interviews	Active people in supermarket´s Social Media or promotions events	Parents, people between 18-65, families with kids.
4	Do people perceive the need to do some change in the loyalty systems? And with their cards?	People thing the loyalty system  process could be improved	Surveys and interviews	Customers are not motivated by the loyalty system	More attractive rewards, diversity of sectors
5	Is people interested in creating a community based on  shopping interviews	People may want to have feedback and communicate with other buyers	Surveys and interviews	We need to motivate people to use our application and share experiences with customers	People would be more active socially and would let know the different companies promotion.
6	Are companies interested in changing their way of rewarding their clients or introduce it?	Companies may want to improve their reward system and have a bigger/happier client database	Interview with them and explain them the project and the main benefits	Throught client actual satisfaction survey	The company reports a need of improving their rewarding system
7	Would people want to change their way of receiving their rewards?	People may want to have a more direct reward system and be able to check it instantly through our applicaiton	Surveys and interviews	Throught client actual satisfaction survey	The actual system is too simple, gives little alternative to consumers and needs to change
8	Would companies pay for our new system rather than using their old legacy system?	Client is becoming more and more important to companies	Interview with them and explain them the project and the main benefits	We need to incentivate companies to use our application/system	Companies are looking for greater consumer satisfaction and this will be a way of achieving it