Conclusions Interviews

The conclusions of the interviews that we have done to the users and companies during the project are the following ones:

Users

1. Almost all the people have loyalty cards. The ones with more are adults with kids.

2. All the people see a problem in having to carry out too many loyalty cards on their wallets.

3. Old people say it's difficult for them to get used to the new technologies. Some of them try to adapt to these changes and others don't. Young people, adults and families with kids easily adapt to the new technologies.

4. Most of the people don't always use their loyalty cards or coupons because sometimes they don't remember or they don't have time to go to the shop and benefit from the promotion. These profiles are specially adults with kids and old people.

5. A lot of people think that the loyalty systems service could be better by offering more and better discounts and promotions, and allowing more time to benefit from the promotion.


Companies

Systems are based on points, stickers, by buying monthly in most of the shops, some companies give free products or percentages in a way of cash back, some like Caixa in this interview highlight that they give presents if the customer makes them the principal bank where their income is payed monthly. 

 All of them make more customers with loyalty programs promotions and even make higher margins with them, customers acquire one offer and then move to the next, this works like a hook for most firms. 

All of them are interested in new customer of all ages, one customer is a a new income, but only Caixa wants young customers and have a program just for them Jove carnet, design for a younger customer base, that is what they need in the future. But in the case of Hilton hotels young people is not their market because they don't have the money to spend in this service or in groceries or restaurants, until they become fully independent. 

All firms are open to collaboration if higher earning is acquired they will join with the firm needed if the final result is more income.  they want a faster and centralised service for customers, a platform that control all offers, they don't want huge amounts of policies for different promotions because is complicated for both firms and customers, they want a full connection with social media.  
most companies will share information if a joint venture is made and if data is handle with responsibility, except Hilton because of their based policies in USA area, that cant be changed.