Personas:
Our personas will be divided in 2 groups.
Customers:
- Big Companies using loyalty systems
- Medium-sized companies using loyalty systems
- Big and medium companies not using loyalty systems, but willing to have a wider community of loyal customers.
Users:
- Families using loyalty cards.
- Young people using loyalty cards.
- Young people using loyalty cards.
Personas (customers):
Zara:
- Multinational big company with high revenues
- Great fidelization of consumers by differents offers through the loyalty cards.
- Wants to innovate their system and achieve new offers to customers in order to increase sales.
Cottet:
- Medium-sized company with medium revenues.
- Graduated sunglasses, sunglasses, contact lenses and hearing aids.
- They offer loyalty cards in order to get discounts.
El Fornet:
- Medium-sized company with medium revenues
- No loyalty programs. Fidelization of consumers by comming a lot of years to the same store, personal treatement, great relationship with the customer ( not only comercial).
- Need of attracting new customers and developping their client database, as their client database is each time going down and they need offers due to high competition.
Personas (users):
- Multinational big company with high revenues
- Great fidelization of consumers by differents offers through the loyalty cards.
- Wants to innovate their system and achieve new offers to customers in order to increase sales.
Cottet:
- Medium-sized company with medium revenues.
- Graduated sunglasses, sunglasses, contact lenses and hearing aids.
- They offer loyalty cards in order to get discounts.
El Fornet:
- Medium-sized company with medium revenues
- No loyalty programs. Fidelization of consumers by comming a lot of years to the same store, personal treatement, great relationship with the customer ( not only comercial).
- Need of attracting new customers and developping their client database, as their client database is each time going down and they need offers due to high competition.
Personas (users):
- Stephen :
Lives in Barcelona
Age: 40 years old
Salary: 20 000 /year
Married with 2 kids
Shops in the weekend, alone or with family. Buys clothes, food, and basic things for himself.
Travels quite often and likes to be part of memberships.
Has different discount and legacy cards.
Uses quite often smartphone
- Andrea :
Lives in Barcelona
Age: 27
Young professional
Salary: 16.000/ year
Single
Buys both during the week and in the week end. Buys fashion clothes, food and goes to different social events.
Uses discounts and legacy cards, as she confesses to us that she is a "fashion addicted" and can´t resist sales and Apple products.
Always uses smartphone
-Enrique:
Lives in Barcelona
Age: 24
Entrepreneur from Technova recently graduated in Lasalle Barcelona
Salary: 12.000 /year
Single
Wants to buy in fahsion shops in order to show elegance level as an entrepreneur.
Does not have time to remember all legacy cards and discounts.
Very familiar with applications and innovations, as he is a digital native.
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