MVP

Plan your MVP

• Choose one or more assumptions you want to test. These should test your main leaps of faith!
• Identify a clear, specific objective and prepare a script for 2 or 3 scenarios that you’d like to test.
• Be imaginative
• Represent the product benefits
• Try to reproduce a “realistic” interaction

1. The Beta Mode for entrepreneurial Pivot.

Our project is the answer to improve a service of integration of loyalty cards in a single app with visual section on offers and easy access to the information corresponding to the card stored in question.

The problem of our business is in the first place the time. We need a lot of time to organize all the offers and cards of all the commerces, therefore the initial pivot phase will be:

1. Focus on a small sector (without discarding our initial model).
2. Not to offer so much information to our target.
3. Implement it little by little with new options.

2. Identify & undestand the business needs. MVP plan

- Project for a long term

- We do this project for solve the problem to have a lot of cards for discounts from differents commerces

- Easy to use, simple, cheap and for all people.

3. Map out the user journey

User	Actor	Story Ending
Andrea (27)	-Find high valuable offers on expensive products. - Medium /High Salary - Active buyer both weekly and in the week-end	- Buy “all that she likes” - Buy fashion and expensive products, showing a real importance on the brand. - Has not enough time to buy all that she wants and has too much loyalty cards
Enrique(24)	- Searching for offers in the fashion and luxury sector -Medium salary as he is initiating to be an entrepreneur. - Buying once a week and not familiar with the sector	- Thanks to our applications, he finds references and great discounts on products that match his needs with a discount. - Helps him to organize his loyalty cards as he is not used to use them. - Practical for him, as he is all day checking his smartphone.
El Fornet	-Try to attract more customers with rewards on the loyalty system. -Offer a wider range of information and facilities to customers.	- Higher satisfactions -Mouth-to-mouth effect on customers - More customers discovering el Fornet. - More present in Internet and Social media, which allows to “exist” in this digital era.

4. Map of leaps of faith & test

5. Product benefits

• Add your clients cards
• Scan the card: QR or bar codes.
• Store your cards in the cloud.
• Choose cards from a list.
• Don´t forget more cards.
• Location to determine the nearest comerce.
• Choose your card and receive offers.
• Store your cards in your mail for backup.
• Touch ID function
• More national cards

6. Test Interaction

We have chosen a scenario with the youngest person (25), in order to anticipate the demand of the youngest segment.

(When she goes to pay at the car register)

Andrea: How much is it?

Teller: Is 10 euros, do you have our fidelization card ?

Andrea: Not this time, Im in a hurry. I dont have

Teller: Do you know that you can use your phone  trough tapp app to acumulate points for future rewards ?, you can do it at home dont worry.

Andrea: and how is this ?

Teller: You can only use your email for register and next time when you come, you only need your phone and cash.

Andrea: And the spam ads or privacy ?

Teller: There is no spam, only you will receive the offers inside the app. Always there are offers during the week. And the privacy, there arent more personal data, only your email, and your email is under regulated in our server and in your mail provider.

Andrea: So can I do at home?

Teller: Yes, when you want, and think about it, its worth it.

Andrea: Thanks, bye